"Who are these bloggers? They’re not trained editors at Vogue magazine. I mean there are bloggers writing recipes that aren’t tested, that aren’t necessarily very good, or are copies of everything that really good editors have created and done. So bloggers create a kind of popularity, but they are not the experts. And we have to understand that."
I've got news for you, Martha: Recipies I've received from bloggers have been universally better than the receipes I've found and tried in Martha Stewart Living.